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Full-Stack Brand Integration
High-ticket competitor modeléh-Twahl
Marketing leadershipCommercial opportunity infrastructure
Client hires senior marketing expertiseClient can bring a business opportunity
Strategy → marketing executionOpportunity → partners → project → execution → commercialization
Mostly one company + agency/CMOMultiple businesses, capabilities and partners can participate
Marketing function is the centreThe shared business opportunity is the centre
Growth measured primarily through marketing/revenue KPIsGrowth can involve customers, partners, products, distribution, markets and commercialization
Agency/CMO coordinates vendorséh-Twahl can structure collaborations around an opportunity
Usually one company’s marketing systemProject tracking + collaboration + marketing + commercial development infrastructure